Jun 07

The Editblog on PVC by Scott Simmons
Veteran Avid editors will notice quite a few new things with this upgrade
With any big software upgrade there’s going to be changes. Some visible, some not so visible. Personally, I love those changes … as long as they add new or needed functionality without getting in the way. One of the big things we often worry about with big upgrades are interface changes that might clutter up a clean design or impart on the editor additions or subtractions that might seem more like a step backwards. Of course much of this type of thing is subjective. One editor’s productivity enhancement is another editor’s unnecessary feature. With that said, here’s a look at some of the bigger interface enhancements that I noticed upon first working with Avid Media Composer 5.0. Continue reading »
Tagged with: AMA • Avid • DSLR • H.264 • MC5 • ProRes • Smart Tool
Jun 06

Edit Geek by Dylan Reeve
Avid’s newest version of their flagship NLE, Media Composer, hits the shelfs in June 10 and I’ve had the opportunity to give it a test drive over the last week or so. In some ways Media Composer 5 marks a very substantial change for Avid in how it deals with media, and some of it’s new features could be seen as very direct responses to long-standing criticisms by Final Cut Pro editors… Continue reading »
Tagged with: AMA • Avid • MC5 • Red
Jun 03

Splice Here by Steve Cohen
Media Composer 5 will be released a week from tomorrow, and without question, it represents the biggest upgrade Avid has offered in years — since the last version 5, to be exact, way back in 1994, when the modern Media Composer was born. The symmetry is the result of Avid resetting its numbering scheme in 2003. So here we are at version 5 again. Five was — and is — a very good number for Avid. I can still remember the cheering at the user group meetings. I wouldn’t be surprised if we see that same excitement this time. Continue reading »
Tagged with: AMA • Avid • DSLR • FCP • MC5
May 18

Studio Daily by Debra Kaufman
Avid execs Gary Greenfield, CEO, and Kirk Arnold, COO, attended Editors Lounge at AlphaDogs Editorial in Burbank to engage editors in discussion about Avid products and what the company needs to do to keep meeting their needs and expectations. Continue reading »
Tagged with: AMA • Avid • Matrox • MC5 • MXO2